The Effect of E-Word of Mouth on Purchase Decisions on Hilal Herbal

Abstract

The purpose of this research was to confirm the effect of e-word of
mouth on purchase decisions on herbal hilal honey. The approach in
this study is a quantitative approach,the data source used is primary
data obtained directly from respondents via google form, secondary
data is information from research objects and literature studies as well
as various journals and research reports related to the research topic.
The results of this study are E-Word of Mouth has a positive and
significant effect on Purchase Decisions on Herbal Hilal Honey