Analysis of MuluMile's Marketing Communication Strategy in Increasing Sales Volume

Abstract

This study aims to determine the marketing strategies used
by MuluMile in increasing sales volume. Thistype of research
is using a qualitative descriptive approach. The data analysis
used is descriptive analysis, referring to the 4P concept of the
marketing mix (Product, Price, Promotion, Place) and then
SWOT analysis is used. Based on the analysis conducted,
MuluMile has strategies in increasing sales volume, namely:
1) Products, a strategy used to improve product quality. 2)
Price, providing affordable prices by reducing the level of
profit of a product. 3) Promotion, making information media
in social media (WhatsApp, Instagram and Facebook). 4)
Place, give good service. Based on the internal and external
analysis carried out at the MuluMile company, it can be
found that MuluMile is currently in a development strategy.
Where the decision to be taken is to develop the company by
improving quality andcompleteness of the product and
reproduce all forms of promotion.