A Social Science and Entrepreneurship Journal
type: channel
description: The journal has a perspective on social science and entrepreneurship studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners. The editorial team ecourages quality submission which mentioned innovative articles that redefine any Social Science and Entrepreneurship field. The scope of ASSET journal is: Entrepreneurship: Entrepreneurs behavior, social entrepreneurship, education entrepreneurship, technology entrepreneurship, social entreprise, small medium entreprise, small economics, people Management, human resource, digital business, digital economy. Social Scinece: Organization behavior, psychology, law, sociology, government Science, community, community development, politic and Social Science, culture, human Right, women empowerment, social welfare.
publisher: Universitas Pendidikan Indonesia
language: en
publication name: A Social Science and Entrepreneurship Journal
issn: 2776-6942
items: The Influence Of Service Quality (Servqual) On Consumer Satisfaction Of Islamic Education Services Business (Pondok Pesantren)
items: Development of Social Business Model in the Green Creative Industry Sector: A Study on Boolenial Enterprises
items: Digital Marketing Strategies in Building a Presence on Social Media
items: Analysis of Drive-Thru Service Innovation in the Motor Vehicle Tax Collection System to Improve Tax Compliance in Manyar, Surabaya
items: The Influence of Entrepreneurship Education in Improving Entrepreneurial Mindset of Vocational School Students
items: An Evolution of A 30 years of Cross-Cultural Marketing Research for Small Medium Enterprises: A Systematic Literature Review
items: Publication of a Quality Content as a Tool for Strengthening Consumer Trust in the Modern Business World
items: Business Strategy Analysis Using the Social Business Model Canvas Approach (SBMC) on A Renewable Energy Enterprise
items: The Influence of Social Media Marketing on Starlite's Brand Awareness
items: Innovation, Initiative, and Risk-Taking Courage as the Key to Success in Starting and Managing a Business
items: The Impact of Cultural Preservation on the Mёranao Identity: A Study of Tradition and Change
items: Digital Leadership in the Indonesian Public Sector - A Systematic Review
items: The Effect OF Teacher's Professional Competence on Student’s Entrepreneurship Competency in Practice and Entrepreneurship Lessons at SMKN 1 Solok
items: Social Business Strategy Analysis of Canvas Model (SBMC) Souvenir Bamboo Tasik (Sobat Asik) in Pandemic Time
items: Actualization of Karang Taruna in Implementing Entrepreneurial Values ​​in Drajat Village, Kesambi District, Cirebon City
items: Study of Entrepreneurial Values in Social Entrepreneur: A Case Study on Social Enterprise Misteripang
items: Business Strategy Analysis Using Social Business Model Canvas in Hanisa Fashion Design
items: The Effectiveness of Using the Shopee Application on the Success of Online Businesses of Social Science Education Department Students at IAIN Syekh Nurjati Cirebon
items: The Effect of E-Word of Mouth on Purchase Decisions on Hilal Herbal
items: Post-layoff Entrepreneurial Dynamics: An Analysis of Kofchi's Journey to Success Through Self-Taught Learning
items: The Influence of Product Quality on Woman Fashion Caluellathelabel of Purchase Decision Through Shopee E-commerce
items: Work-Family Balance and Remote Working among Women in Nigeria during Covid-19 Pandemic
items: IFE EFE Analysis of A Social Enterprise Business Strategy
items: The Effect of Educational Design Thinking In Interest In Entrepreneurship
items: An Analysis of Business Strategy of A B2B Small Medium Enterprises in Tasikmalaya
items: The Influence of Social Media Marketing of A Beauty Service SME on the Customer Purchase Decision
items: The Effect of Entrepreneurship Education on The Interpersonal Communication Ability of Students of SMA Negeri 1 Parigi
items: The Effect of Competence and Knowledge Management on Employee Performance
items: Technopreneurship Development: Entrepreneurship Ecosystem Analysis in Tasikmalaya

The Influence Of Service Quality (Servqual) On Consumer Satisfaction Of Islamic Education Services Business (Pondok Pesantren)
type: item
description: The purpose of this study was to determine the effect of service quality on consumer satisfaction in the Islamic Education Service Business (Pondok Pesantren). The approach in this study is a quantitative approach, the data source used is primary data, namely data obtained directly from respondents via google form, secondary data, namely information from related agencies and literature studies as well as various journals and research reports related to the research topic. The results of this study are Service Quality has a positive effect on Consumer Satisfaction in the Islamic Education Service Business (Pondok Pesantren) at the Esalama Female Dormitory of Cipasung Islamic Boarding School.
subject: Articles
  topic: section
subject: Quality Service
  topic: keywords
subject: Satisfaction Consumers
  topic: keywords
creator: Dinny Jamilah
creator: Azizah Fauziyah
creator: Tika Annisa Lestari Koeswandi
rights: Copyright (c) 2022
date: 2022-04-01
publication date: 2022-04-01
starting page: 77
ending page: 84

Development of Social Business Model in the Green Creative Industry Sector: A Study on Boolenial Enterprises
type: item
description: is due to the lack of attractiveness of the industry, the dominant position of creative businesses, the immature creative industry business model and the lack of guidance from the government, as well as the business risks that must be faced. This research uses a case study method so that a causal explanation of the conditions in the field can be produced and can answer the "how" and "why" questions so that comprehensive study results can be obtained and can answer the problems that arise in this research. Data was collected by means of literature studies and interviews. The data analysis process is carried out by describing the business through the Social Business Model Canvas (SBMC), and exploring the insights of the social business model with the middleman model.
subject: Articles
  topic: section
subject: Business Model
  topic: keywords
subject: Social business
  topic: keywords
subject: SBMC
  topic: keywords
subject: Boolenial
  topic: keywords
subject: Brokerage Model
  topic: keywords
creator: Vica Widiyana Nurulita
creator: Mira Nurfitriya
creator: Nizza Nadya Rachmani
rights: Copyright (c) 2021
date: 2021-09-01
publication date: 2021-09-01
starting page: 41
ending page: 48

The Influence Of Service Quality (Servqual) On Consumer Satisfaction Of Islamic Education Services Business (Pondok Pesantren)
type: item
description: This study aims to analyze the index of Bandung City's community happiness to identify and improve the potential of happiness services based on secondary data obtained from the Bandung Opendata platform. The analysis method used is quantitative descriptive using the Pearson correlation test technique through SPSS 26 software to determine the significance of the relationship between aspects that contribute to the level of community happiness. The results of the study indicate that aspects of social relationships, security, family harmony, health, availability of free time, environment, employment, income, education, and housing and housing facilities have a significant influence on community happiness. Based on these findings, service improvement strategies that focus on improving economic welfare, accessibility of health services, and sustainable environmental management are recommended. This study is expected to contribute to policy planning and the development of more effective happiness services in Bandung City.
subject: Articles
  topic: section
subject: Community happiness,
  topic: keywords
subject: Happiness index
  topic: keywords
subject: Bandung City
  topic: keywords
subject: Secondary data
  topic: keywords
subject: Happiness services
  topic: keywords
creator: Mita Jasmine
creator: Mohamad Sepa Nurhidayat
creator: Mitha Yudianna
creator: Mozza Widyatama
rights: Copyright (c) 2022
date: 2022-04-01
publication date: 2022-04-01
starting page: 36
ending page: 44

Digital Marketing Strategies in Building a Presence on Social Media
type: item
description: This study aims to identify digital marketing strategies in building a presence on social media, determine what obstacles and efforts to overcome obstacles in building a presence on social media and the impact of digital marketing strategies in building a presence on social media. The research method used is a descriptive qualitative method with data collection techniques through observation, interviews, and documents involving business students of the Social Sciences Education Department, consumers, and social media users. Data analysis in the study was carried out in three stages, namely data reduction, data presentation, and drawing conclusions. The results of the study show that, first, business students of the Social Sciences Education Department have used digital marketing strategies in building a presence on social media through social media such as Instagram and WhatsApp. Second, business students experience obstacles when using digital marketing strategies, namely a lack of consistent uploads due to having other activities, tight competition, technical constraints, and low consumer trust. The solutions taken are making a schedule, maintaining product quality, affordable prices, using adequate tools, and good communication with consumers. Third, the efforts made by business students have yielded results marked by success in increasing sales, expanding market reach, and building consumer trust.
subject: Articles
  topic: section
subject: Digital Marketing
  topic: keywords
subject: Marketing Startegies
  topic: keywords
subject: Instagram and WhatsApp
  topic: keywords
subject: Building Existence
  topic: keywords
creator: Ahmad Bahtiar
creator: Yeti Nurizzatii
creator: Wisnu Hatami
rights: Copyright (c) 2025
date: 2025-04-01
publication date: 2025-04-01
starting page: 22
ending page: 28

Analysis of Drive-Thru Service Innovation in the Motor Vehicle Tax Collection System to Improve Tax Compliance in Manyar, Surabaya
type: item
description: This study aims to analyze the implementation of the Samsat Drive-Thru service innovation in the Motor Vehicle Tax (PKB) collection system at Samsat Manyar Surabaya and its impact on improving taxpayer compliance. This service was introduced to address long queues and complicated payment procedures. The research uses a mixed method, namely quantitative and qualitative, with data collection techniques in the form of interviews, observations, and analysis of tax revenue data. The results of the study indicate that the Samsat Drive-Thru service has a positive impact on taxpayer compliance. The ease and efficiency of the payment process encourage taxpayers to pay their taxes on time. In addition, there has been an increase in PKB revenue after this service was implemented. This service is considered successful in simplifying bureaucratic processes and improving convenience for the public. The study recommends expanding the scope of the Samsat Drive-Thru service, such as for vehicle registration and ownership transfer, to provide broader benefits. Additionally, increased public awareness is important to ensure more taxpayers are aware of and utilize this service. With the right strategy, this innovation can support improved tax compliance and efficiency in public services related to motor vehicle taxation..
subject: Articles
  topic: section
subject: Innovation,
  topic: keywords
subject: Drive-Thru Tax Compliance,
  topic: keywords
subject: Tax Revenue Motor Vehicle Tax Samsat Services
  topic: keywords
creator: Devi Yulisya
creator: Putri Nur Avia
creator: Laily Putri Swandi
creator: Sefanya Firolin Avrilya
rights: Copyright (c) 2025
date: 2025-04-01
publication date: 2025-04-01
starting page: 15
ending page: 21

The Influence of Entrepreneurship Education in Improving Entrepreneurial Mindset of Vocational School Students
type: item
description: The condition is that there are still many unemployed people fromvocational schools who are not yet in line with programs andpolicies that prepare vocational school graduates to becomeworkers and entrepreneurs. Entrepreneurship can be an alternative in reducing unemployment and orientation towards business and forming thought patterns, attitudes, and behavior in the future. This research aimed to determine the influence of entrepreneurship education on the entrepreneurial mindset of PUI Cikijing Vocational School students. The object of this research is PUI Cikijing Vocational School. This research method used quantitativemethodswith descriptive andverification approaches. The data used in this research was primary data obtained from distributing questionnaires to respondents via Google Forms and secondary data obtained through observation and interviews in collecting data. The sample used in this research was 70 students. The results of this research showed that entrepreneurship education positively affects the entrepreneurial mindset of PUI Cikijing Vocational School students by 85%. This research paves the way for schools to improve and optimize and is a breakthrough in creating more conducive entrepreneurship learning. Suggests that teachers can make learning instruments that can support students in training and developing their entrepreneurial potential.
subject: Articles
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: Vocational Students
  topic: keywords
subject: Entrepreneurial Mindset
  topic: keywords
subject: Entrepreneurial Education
  topic: keywords
creator: Nur Endang Pitria Pratiwi Isti
creator: Krisna Sujaya
creator: Azizah Fauziyah
rights: Copyright (c) 2025
date: 2025-09-01
publication date: 2025-09-01
starting page: 66
ending page: 76

An Evolution of A 30 years of Cross-Cultural Marketing Research for Small Medium Enterprises: A Systematic Literature Review
type: item
description: This research visualized the evolution of meaning and trend in the direction of Cross-Cultural Marketing (CCM) in Small Medium Entreprises (SMEs) research over the past 30 years, from 1995 – 2025.This research is a type of qualitative descriptive research that focuses on literature studies through a Systematic Literature Review. The data retrieved were articles registered on 4 search engines; Proquest, Ebsco, Scopus and Emerald. The articles were analyzed using the funneling technique so that out of 1015 articles, only 60 articles were selected as final data. The results show that over the past 30 years, the meaning of Cross-Cultural Marketing (CCM) has evolved in a way that it is re-conceptualized as a marketing activity that aims not only to focus on entering new markets but also being able to win global competition. The CCM supports the formation of a global mindset and SMEs understanding of the host country’s culture through internal (resource building and commitment) and external factors (regulations and technological media).
subject: Articles
  topic: section
subject: Trend
  topic: keywords
subject: Meaning
  topic: keywords
subject: Systematic Literature Review
  topic: keywords
subject: Small Medium Enterprises
  topic: keywords
subject: Cross cultural marketing
  topic: keywords
creator: Tika Koeswandi
creator: Ery Adam Primaskara
rights: Copyright (c) 2025
date: 2025-09-01
publication date: 2025-09-01
starting page: 52
ending page: 63

Publication of a Quality Content as a Tool for Strengthening Consumer Trust in the Modern Business World
type: item
description: This article discusses how digital platforms and content creators play a crucial role in the success of growing businesses, particularly in the culinary sector. By leveraging social media, small businesses can strengthen their branding and build consumer trust through high-quality, relevant content. A case study of a successful culinary entrepreneur demonstrates that consistent and innovative branding strategies significantly contribute to business growth in a competitive market. This research uses a qualitative approach, with data collection methods including observation and in-depth interviews. The findings emphasize the importance of collaboration between entrepreneurs and content creators in building a strong brand, attracting customers, and fostering a loyal community. Furthermore, this article provides practical strategies that aspiring entrepreneurs, especially the younger generation, can implement when starting digital-based businesses. By leveraging digital technology and creative ideas, entrepreneurs can create new job opportunities and contribute to local economic progress.
subject: Articles
  topic: section
subject: Digital Platform
  topic: keywords
subject: Branding
  topic: keywords
subject: High-Quality Content
  topic: keywords
subject: Modern Business
  topic: keywords
subject: Customer Trust
  topic: keywords
creator: Ghina Faidah Octaviani
creator: Jian Rizkiyah
creator: Sherly Magdalena
creator: Risbon Sianturi
rights: Copyright (c) 2025
date: 2025-04-01
publication date: 2025-04-01
starting page: 8
ending page: 14

Business Strategy Analysis Using the Social Business Model Canvas Approach (SBMC) on A Renewable Energy Enterprise
type: item
description: The problem facing the LIPI biogas company is the decline in community biogas use. Therefore, the company requires an appropriate business strategy that aligns with its social enterprise. This research was conducted at a social enterprise, the LIPI biogas company. Therefore, the objectives of this study are: 1) To obtain an overview of the business strategies currently implemented by the LIPI biogas social enterprise. 2) To identify the business strategy identification results that will be implemented by the LIPI biogas social enterprise using the Social Business Model Canvas (SBMC) approach. 3) To identify alternative business strategy formulations for the LIPI biogas social enterprise using the Social Business Model Canvas (SBMC) approach. The LIPI biogas company used the SBMC strategy tool and then formulated the latest business strategy using the Blue Ocean Strategy. This research method is descriptive qualitative with a descriptive survey approach. The data collection techniques used were primary and secondary data. Therefore, the methods or tools used in this study were interviews, literature studies, and questionnaires.
subject: Articles
  topic: section
subject: Blue Ocean Strategy
  topic: keywords
subject: Strategy Formulation
  topic: keywords
subject: SBMC
  topic: keywords
subject: Business Strategy
  topic: keywords
creator: Wawan Ridwan
creator: Nizza Nadya Rachmani
rights: Copyright (c) 2025
date: 2025-09-01
publication date: 2025-09-01
starting page: 45
ending page: 51

The Influence of Social Media Marketing on Starlite's Brand Awareness
type: item
description: This study aims to determine the effect of Facebook Social Media Marketing on Brand Awareness. The object of this study is the Ornamental Fish Lovers Micro, Small, and Medium Enterprises (MSMEs) at Starlite in Tasikmalaya City. This study uses a quantitative approach by collecting data through distributing questionnaires. The population in this study were followers of the Kamfa Louhan Lovers Tasikmalaya group. The sample in this study amounted to 100 respondents. The results of this study are that Facebook social media marketing has a positive and significant effect on brand awareness at Starlite. This is proven by the t-test and one-tailed test which states that the t-value is 20.443 > t-table 1.66055 with a significance level of 0.000 < 0.05. Itcan also be concluded that if Starlite's social media marketing continues to improve, its brand awareness will also increase, and vice versa. Therefore, if Starlite continues to improve its social media marketing, it will help increase the number of people aware of the Starlite ornamental fish brand.
subject: Articles
  topic: section
subject: Tasikmalaya
  topic: keywords
subject: MSMEs
  topic: keywords
subject: Facebook
  topic: keywords
subject: Brand Awareness
  topic: keywords
subject: Social Media Marketing
  topic: keywords
creator: Teni Mawarni
rights: Copyright (c) 2025
date: 2025-09-01
publication date: 2025-09-01
starting page: 29
ending page: 35

Innovation, Initiative, and Risk-Taking Courage as the Key to Success in Starting and Managing a Business
type: item
description: This article discusses the role of innovation, proactivity, and risk-taking courage as key factors in building and managing a business in the midst of the challenges of the era of Received 1 Feb 2025 Revised 1 Mar 2025 Accepted 20 Mar 2025 Available online 1 April 2025 globalization and increasingly fierce economic competition. Using a case study of AFD Collection, a fashion business that successfully survived and thrived during the COVID-19 pandemic, this article reviews how implementing product innovation, digital marketing strategies, and adapting to market changes can support business continuity and growth. In addition, this article also explores the importance of effective human resource management, optimization of digital technology to improve operational efficiency, and careful planning in dealing with market dynamics. The findings in this article provide strategic insights and practical advice for entrepreneurs, especially in the face of uncertainty and challenges in volatile global markets, so as to strengthen their
subject: Articles
  topic: section
subject: Innovation
  topic: keywords
subject: Proactivity
  topic: keywords
subject: Entrepreneurship
  topic: keywords
subject: DigitalMarketing
  topic: keywords
subject: Business Strategy
  topic: keywords
creator: Dinda Fadia Az Zahra
creator: Risbon Sianturi
creator: Ineu Agustin
creator: Nurwati Fauziah
rights: Copyright (c) 2025
date: 2025-04-01
publication date: 2025-04-01
starting page: 1
ending page: 7

The Impact of Cultural Preservation on the Mёranao Identity: A Study of Tradition and Change
type: item
description: This study explores the preservation of cultural heritage among selected Mёranao residents in Tubod, Lanao del Norte, with a focus on their roles as custodians of indigenous knowledge in the face of globalization. These residents serve as teachers, counselors, ceremony leaders, and dispute settlers, preserving and passing on vital cultural traditions and artisanal skills that are essential for community identity and sustainability. Employing a descriptive qualitative approach, data were gathered through purposive sampling of 100 Mёranao respondents using a modified survey questionnaire. The results highlight the interconnected roles of these residents in maintaining cultural continuity, while also addressing the challenges brought about by modernization and migration. The study underscores the importance of preserving cultural heritage to enhance community visibility, empowerment, and contribute to poverty alleviation. It advocates for the integration of traditional knowledge into modern initiatives to ensure the survival of cultural identity for future generations.
subject: Articles
  topic: section
subject: Globalization
  topic: keywords
subject: Community Empowerment
  topic: keywords
subject: Indigenous Knowledge
  topic: keywords
subject: Mёranao Residents
  topic: keywords
subject: Cultural Preservation
  topic: keywords
creator: Khalid Daud
rights: Copyright (c) 2024
date: 2024-09-01
publication date: 2024-09-01
starting page: 94
ending page: 100

Digital Leadership in the Indonesian Public Sector - A Systematic Review
type: item
description: Digital leadership has become an important aspect in the transformation of the public sector in Indonesia. In the ever- growing digital era, leaders who are able to adopt and utilize information and communication technology effectively have the potential to achieve significant progress in public services. This abstract illustrates the importance of digital leadership in increasing the effectiveness of public services in Indonesia. This research involves literature study and data analysis related to digital leadership and the public sector in Indonesia. Research findings show that digital leadership can accelerate the digital transformation of the public sector and bring various benefits to society. Technology-oriented leaders are able to utilize digital tools to increase transparency, accountability, efficiency and public participation in the decision-making process. It is hoped that the results of this research will provide insight for public leaders, practitioners and academics to understand the important role of digital leadership in increasing the effectiveness of public services in Indonesia. By strengthening digital leadership, it is hoped that the public sector can adapt quickly to technological developments and provide public services that are more effective,
subject: Articles
  topic: section
subject: Community needs
  topic: keywords
subject: Technology
  topic: keywords
subject: Digital Leadership Effectiveness Public Service
  topic: keywords
creator: Riki Nuryadin
creator: Marlina
creator: Peri Herdiyana
rights: Copyright (c) 2024
date: 2024-09-01
publication date: 2024-09-01
starting page: 76
ending page: 93

The Effect OF Teacher's Professional Competence on Student’s Entrepreneurship Competency in Practice and Entrepreneurship Lessons at SMKN 1 Solok
type: item
description: The purpose of this study was to determine the effect of teacher professional competence on student entrepreneurship competence in the subjects of craft and entrepreneurship at SMKN 1 Solok, in this study using a quantitative approach, the data sources used in this study were primary data and secondary data, primary data namely data which is directly obtained from respondents from filling out google forms , while secondary data comes from literature studies in the form of journals, books and laws related to research. The result of the research is that the professional competence of teachers has a positive effect on the entrepreneurial competence of students at SMKN 1 Solok .
subject: Articles
  topic: section
subject: Teacher’s Professional
  topic: keywords
subject: Competence
  topic: keywords
subject: Student Entrepreneurship Competence.
  topic: keywords
creator: Pasya Mutia Reflin
creator: Azizah Fauziyah
creator: Mira Nurfitriya
rights: Copyright (c) 2023
date: 2023-09-01
publication date: 2023-09-01
starting page: 42
ending page: 47

Social Business Strategy Analysis of Canvas Model (SBMC) Souvenir Bamboo Tasik (Sobat Asik) in Pandemic Time
type: item
description: Study this background by the Covid 19 pandemic in Indonesia which caused problem are you serious appear like decrease in sales volume good for company big as well as SMEs such as Bamboo Souvenirs Lake (Sobat Asik) in the city of Tasikmalaya. Formulas problem in study this is the sales volume of Bamboo Souvenirs Lake (Sobat Asik) in time Covid- 19 pandemic is decreasing as well as no balanced with marketing optimally. Destination study this for knowing how description general and form strategy business Social Business Model Canvas (SBMC) Bamboo Souvenir Lake (Sobat Asik) and how formulation the right strategy at the time Covid-19 pandemic. Method study use method qualitative descriptive. Primary data obtained from company internal party buddy Absorbed while secondary data obtained from multiple data books, journals and bulletin. Results the research is strategy social business model canvas (SBMC) can made tool analysis new for social enterprise, which aims for designing formulation strategy business new and analyzed with strategy blue ocean for knowing scale priority strategy formulated business.
subject: Articles
  topic: section
subject: Strategy Business
  topic: keywords
subject: Covid-19 Pandemic
  topic: keywords
subject: Social Business Model Canvas (SBMC)
  topic: keywords
creator: Ayu Pebriani
creator: Mira Nurfitriya
creator: Tika Annisa Lestari Koeswandi
rights: Copyright (c) 2023
date: 2026-09-01
publication date: 2026-09-01
starting page: 48
ending page: 53

Actualization of Karang Taruna in Implementing Entrepreneurial Values ​​in Drajat Village, Kesambi District, Cirebon City
type: item
description: This study aims to find out and describe the actualization of Karang Taruna in implementing entrepreneurial values, driving and inhibiting factors, and the strategy of Karang Taruna Pangeran Drajat in actualizing entrepreneurial values. This research is a qualitative research with the technique used is a snippet of purposive sampling. Data collection techniques with interviews, observations and document analysis. Data validity uses data/source triangulation techniques and triangulation methods. Data analysis uses an interactive analysis model. Based on the results of the study, it can be concluded that the actualization of Karang Taruna Pangeran Drajat in implementing entrepreneurial values is to be able to see opportunities, optimism, able to take risks, creative and innovative, commitment, and proactive, these values are applied to every entrepreneurial activity. Then the driving and inhibiting factors in actualizing entrepreneurial values include, driving factors: environmental conduciveness, skills and knowledge, motivation and commitment, inhibiting factors: capital problems, managerial problems, business location problems. Then the strategy of Karang Taruna in implementing entrepreneurial values includes: education and training, communication and practice, believing in ability.
subject: Articles
  topic: section
subject: Actualization
  topic: keywords
subject: Entrepreneurial Values
  topic: keywords
subject: Karang Taruna
  topic: keywords
creator: Fathurrakhman Aji
creator: Etty Ratnawati
creator: Yeti Nurizzati
rights: Copyright (c) 2024
date: 2024-09-01
publication date: 2024-09-01
starting page: 41
ending page: 51

Study of Entrepreneurial Values in Social Entrepreneur: A Case Study on Social Enterprise Misteripang
type: item
description: values in social enterprise Misteripang. This research is a descriptive study with a qualitative approach that aims to examine the entrepreneurial values that exist in the Social Entrepreneur Misteripang. The variables in this study are entrepreneurial values in the Social Entrepreneur Misteripang which consist of being independent, creative, risk-taking, action-oriented, leadership and hard work. The participant or subject of this research is the owner of the Misteripang. Methods of data collection using in-depth interviews, documentation and literature study. The results of this study explain that: 1) There are six main entrepreneurial values in Owner Misteripang, namely independent, creative, risk-taking, action-oriented, leadership, and hard work. 2) Finding new entrepreneurial values from Misteripang entrepreneur, namely cooperation and communicativeness. 3) Entrepreneurial values that need to be improved are action-oriented.
subject: Articles
  topic: section
subject: Mysterious Pang
  topic: keywords
subject: Social Enterprise
  topic: keywords
subject: Entrepreneurial Values
  topic: keywords
creator: Siti Nuraida
creator: Azizah Fauziyah
rights: Copyright (c) 2023
date: 2023-09-01
publication date: 2023-09-01
starting page: 58
ending page: 64

Business Strategy Analysis Using Social Business Model Canvas in Hanisa Fashion Design
type: item
description: This study is a qualitative study that aims to describe and analyze the business models at Hanisa Fashion Design. The data collection was in the form of studies library, observation or observe by directly in the field, interview and documentation. Object study in the form of available variables in validation business canvas. Results identification business model design based that is there is element addition like vision and mission, co-creator and beneficiary on element customer segments and value propositions, as well as element impact & measurement. Besides that there is points addition on element customer segments, value propositions, channels, and elements key activities. Formulation strategy business use Social Business Model Canvas on Hanisa Fashion Design that is use strategy red ocean. Strategy applied red ocean through strategy differentiation with Secrete different products from competitors and emphasizing on value propositions as element for optimizing strategy business.
subject: Articles
  topic: section
subject: Business Success
  topic: keywords
subject: Shopee Application
  topic: keywords
subject: Effectiveness
  topic: keywords
creator: Athiyyah Khairotunnissa
creator: Mira Nurfitriya
creator: Nizza Nadya Rachmani
creator: Tika Koeswandi
rights: Copyright (c) 2024
date: 2024-09-01
publication date: 2024-09-01
starting page: 68
ending page: 75

The Effectiveness of Using the Shopee Application on the Success of Online Businesses of Social Science Education Department Students at IAIN Syekh Nurjati Cirebon
type: item
description: This research is motivated by the increasingly sophisticated development of the era in the field of entrepreneurship, but along with the development of this technology, only a few of the Tadris IPS students have tried entrepreneurship through the Shopee application and succeeded until their business can grow. The Shopee application is an online marketplace platform that bridges buyers and sellers to facilitate the buying and selling transaction process. The type of research used in this study uses a qualitative approach with a descriptive method to understand phenomena holistically in the form of words and language. Data collection techniques use observation, interviews and documentation. Data analysis uses data collection, reduction, data presentation and conclusions. The results of this study include: 1) Use of the Shopee application on the online store of Tadris IPS students, The time needed to create a shop on the Shopee application until the shop can be used is around 10 minutes. 2) The level of success of the online store business of Tadris IPS students, the turnover they get from the online store on the Shopee application ranges from 5 to 8 million per month. 3) effectiveness of using the Shopee application on the success of the online shop business of students of the Tadris IPS Department is very effective because the Shopee application provides a very complete payment system.
subject: Articles
  topic: section
subject: Business Success
  topic: keywords
subject: Shopee Application
  topic: keywords
subject: Effectiveness
  topic: keywords
creator: Ari Rahmanto
creator: Yeti Nurizzati
creator: Yunita
rights: Copyright (c) 2024
date: 2024-09-01
publication date: 2024-09-01
starting page: 58
ending page: 67

The Effect of E-Word of Mouth on Purchase Decisions on Hilal Herbal
type: item
description: The purpose of this research was to confirm the effect of e-word of mouth on purchase decisions on herbal hilal honey. The approach in this study is a quantitative approach,the data source used is primary data obtained directly from respondents via google form, secondary data is information from research objects and literature studies as well as various journals and research reports related to the research topic. The results of this study are E-Word of Mouth has a positive and significant effect on Purchase Decisions on Herbal Hilal Honey
subject: Articles
  topic: section
subject: Entrepreneurship education
  topic: keywords
subject: Interpersonal communication
  topic: keywords
creator: Rissa Meldani Putri
creator: Tika Annisa Lestari Koeswandi
creator: Nizza Nadya Rachmani
rights: Copyright (c) 2023
date: 2023-09-01
publication date: 2023-09-01

Post-layoff Entrepreneurial Dynamics: An Analysis of Kofchi's Journey to Success Through Self-Taught Learning
type: item
description: This article analyzes the entrepreneurial journey of Kofchi, a fried chicken business that managed to rise after its founder was laid off due to the COVID-19 pandemic. In facing post-layoff challenges, Kofchi managed to turn the crisis into a business opportunity through a self-taught learning approach and utilization of digital platforms for marketing. This study uses a descriptive qualitative approach to understand the dynamics of entrepreneurship, with data collected through in-depth interviews and observations at Kofchi outlets in Tasikmalaya. The results show that Kofchi's success is driven by product innovation, competitive pricing, and social media-based marketing strategies such as TikTok and Instagram. In addition, good operational management, strict implementation of SOPs, and an integrated financial system are the keys to success in maintaining product consistency and customer satisfaction. Although faced with challenges such as fierce competition and customer complaints, Kofchi managed to overcome these obstacles through proper business strategy management. This story inspires other entrepreneurs to stay focused, innovative, and adaptable
subject: Articles
  topic: section
subject: Self-taught Learning
  topic: keywords
subject: Layyofs
  topic: keywords
subject: Kofchi
  topic: keywords
subject: Fried Chicken
  topic: keywords
subject: Entrepreneurship
  topic: keywords
creator: Erika Ramdan
creator: Risbon Sianturi
creator: Siti Saadah
creator: Tresna Lia Noer Juliani
rights: Copyright (c) 2024
date: 2024-09-01
publication date: 2024-09-01
starting page: 52
ending page: 57

The Influence of Product Quality on Woman Fashion Caluellathelabel of Purchase Decision Through Shopee E-commerce
type: item
description: The purpose of this research is to determine the influence of product quality on Caluellathelabel consumer purchasing decisions. This study uses quantitative data analysis involving 72 samples, namely consumer of Caluellathelabel. The result of this research is that there is a positive and significant influence between product quality (X) on purchasing decision (Y). This is known by conducting a t-test which states there is positive correlation or significant influence between product quality on purchasing decision at Caluellathelabel through shopee e-commerce.
subject: Articles
  topic: section
subject: Quality Product
  topic: keywords
subject: Purchase Decisions
  topic: keywords
subject: Caluellathelabel
  topic: keywords
creator: Irene Putri Larasasti
creator: Arief Budiman
creator: Azizah Fauziyah
rights: Copyright (c) 2023
date: 2023-09-01
publication date: 2023-09-01
starting page: 54
ending page: 57

Work-Family Balance and Remote Working among Women in Nigeria during Covid-19 Pandemic
type: item
description: Organisations face the challenge of establishing ways to mitigate the negative effects of work after coronavirus or Covid-19 pandemic. As a result work-family balance was disrupted and negatively affected the employees’ well-being especially working women. Against this backdrop, this study examined the work-family balance of women working from home after covid-19 pandemic. Cross sectional research design was employed and data were collected via a survey of 126 from medical, education, banking, and finance and service sectors in Nigeria. The 126 women were selected using simple random sampling techniques and data collected was analysed using simple percentages. The study revealed that women were satisfied by working remotely during the Covid-19 pandemic. The study recommends among others that organisations and governments should develop and implement work-family balance policies that would promote the increasing use of remote working arrangements with special reference to working women.
subject: Articles
  topic: section
subject: Nigeria
  topic: keywords
subject: Working Women
  topic: keywords
subject: Women Entrepreneur
  topic: keywords
subject: Remote Working
  topic: keywords
subject: Work-family balance
  topic: keywords
creator: Ugo Chuks OKOLIE
rights: Copyright (c) 2024
date: 2024-04-01
publication date: 2024-04-01
starting page: 35
ending page: 40

IFE EFE Analysis of A Social Enterprise Business Strategy
type: item
description: The problem with Kawoel’s MSMEs is the dominance of decreased income, therefore MSMEs need the right business strategy and are suitable for this social enterprise. The object of this research was carried out at a social enterprise company, namely Kawoel's MSMEs. Therefore, the objectives of this study are: 1) to find out an overview of the business strategy carried out by MSMEs at Kawoel's, 2) to find out the strengths, weaknesses, opportunities and threats of Kawoel's MSMEs, 3) to find out alternative business strategy formulations using SWOT Internal Factor Evaluation (IFE) matrix analysis and External Factor Evaluation (EFE) matrix for MSMEs in Kawoel's. This type of research was descriptive qualitative with data collection techniques using observation, interviews, and literature study. This study uses a single variable, namely business strategy, to analyse business strategy in Kawoel's MSMEs using the IFE and EFE matrix tools. The business strategy implemented by Kawoel's had not been maximised so that it had a negative impact on its business. The results of the IFE and IFE matrix for Kawoel's business strategy formulation are in quadrant V, which means that it can be done with a maintain and maintain strategy.
subject: Articles
  topic: section
subject: Business Strategy
  topic: keywords
subject: Social Enterprise
  topic: keywords
subject: IFE Matrix
  topic: keywords
subject: EFE Matrix
  topic: keywords
subject: SWOT Analysis
  topic: keywords
creator: Evi Anggraini Puspita
creator: Mira Nurfitriya
creator: Tika Annisa Lestari Koeswandi
rights: Copyright (c) 2024
date: 2024-04-01
publication date: 2024-04-01
starting page: 26
ending page: 34

The Effect of Educational Design Thinking In Interest In Entrepreneurship
type: item
description: Design thinking inside the field of education is used as one way that can help teachers and students in measuring a problem and finding possible alternative solutions. This study aims to determine how much influence Design education has on the interest in entrepreneurship at SMAN 1 Simpenan, this research uses Quantitative method and includes the type of causal associative research. The population of this study are students of class XII Social SMAN 1 Simpenan who have already implemented entrepreneurship learning. Sampling in research using techniques saturated sampling of 46 students. Data collection techniques using techniques observation, documentation and questionnaires. The analysis technique uses the assumption test, namely test normality, linearity test, and hypothesis testing using simple linear regression and using the t test to look for significance.
subject: Articles
  topic: section
subject: Education
  topic: keywords
subject: Interest
  topic: keywords
subject: Quantitative Methods
  topic: keywords
subject: Entrepreneurship
  topic: keywords
subject: Design Thinking
  topic: keywords
creator: Ahmad Ibnu Mihsan Farid
creator: Riswandi
creator: Mira Nurfitriya
rights: Copyright (c) 2024
date: 2024-04-01
publication date: 2024-04-01
starting page: 20
ending page: 25

An Analysis of Business Strategy of A B2B Small Medium Enterprises in Tasikmalaya
type: item
description: Business competition in the textile and clothing industry is getting tighter. Many competitors cause companies in that field to experience a decrease in sales. This study intends to formulate a business strategy using the SWOT analysis tool so that companies know what must be maintained and improved in increasing sales to excel in business competition. This study uses a qualitative method with a case study approach. The findings from the study used the QSPM matrix analysis. There are 3 priorities for the formulation of a new strategy, namely a field research strategy, a strategy for evaluating and analysing market trends, and increasing digital marketing. The implications obtained by the company are increasing market demand, developing markets, and being able to compete with competitors.
subject: Articles
  topic: section
subject: Market Development
  topic: keywords
subject: Market Trends Analysis
  topic: keywords
subject: QSPM
  topic: keywords
subject: Business Strategy
  topic: keywords
subject: SWOT Analysis
  topic: keywords
creator: Inka Handiri
creator: Mira Nurfitriya
creator: Nizza Nadya Rachmani
rights: Copyright (c) 2024
date: 2024-04-01
publication date: 2024-04-01
starting page: 12
ending page: 19

The Influence of Social Media Marketing of A Beauty Service SME on the Customer Purchase Decision
type: item
description: This study aims to determine the description of Instagram social media marketing and purchasing decisions at MUA Amei Makeup, and to determine the effect of Instagram social media marketing on purchasing decisions at MUA Amei Makeup. This research uses quantitative research methods with descriptive and verification approaches. The data sources used are primary data and secondary data. In collecting data, researchers used observation, interviews and questionnaires. The sampling technique is probability sampling, where each member has the same opportunity to be selected as a sample. The population of this study were MUA Amei Makeup Instagram followers with a total of 1963 people, so a sample of 95 people was obtained. Data was collected using a questionnaire. The data analysis techniques used are descriptive statistics, classical assumption test, simple regression test, t test, and coefficient of determination. The results showed that Instagram social media marketing had a positive effect on purchasing decisions at MUA Amei Makeup by 31.3% while the remaining 68.7% was influenced by other variables such as marketing mix, socio-cultural influences, and communication consisting of advertising, buzz agents and word-of-mouth which were not examined in this study.
subject: Articles
  topic: section
subject: MUA Amei Makeup
  topic: keywords
subject: Purchase Decision
  topic: keywords
subject: Instagram
  topic: keywords
subject: Social Media Marketing
  topic: keywords
subject: Instagram Social Media Marketing
  topic: keywords
creator: Riska Riska
creator: Ismail Yusuf
creator: Tika Annisa Lestari Koeswandi
rights: Copyright (c) 2024 A Social Science and Entrepreneurship Journal
date: 2024-04-01
publication date: 2024-04-01
starting page: 1
ending page: 11

The Effect of Entrepreneurship Education on The Interpersonal Communication Ability of Students of SMA Negeri 1 Parigi
type: item
description: This study's goal was to determine the overall impact of entrepreneurship education on the students at SMA Negeri 1 Parigi's interpersonal communication abilities. The issue identified by this study is that students lack interpersonal communication skills, which deters them from starting their own businesses. This research was conducted at SMA Negeri 1 Parigi. This research uses descriptive quantitative and verification methods. The data collection technique in this research is the questionnaire method as the main methodusing google form and supported by the documentation method. The general description of entrepreneurship education is in the low category with a percentage of 100%, and the general description of interpersonal communication is in the medium and high category, with a medium percentage of 17% and a high category of 83%. This study explains that there is an effect of entrepreneurship education on the interpersonal communication skills of SMA Negeri 1 Parigi students so that Ha is accepted and Ho is rejected.This is explained based on the results of the t test with a calculated t value of 11.17 > t table with a value of 1.99006, with a significance value of 0.000 < 0.05. The results of the coefficient of determination (R2) in this study indicate that the variable of entrepreneurship education in explaining interpersonal communication is 61%.
subject: Articles
  topic: section
subject: Entrepreneurship education
  topic: keywords
subject: Interpersonal communication
  topic: keywords
creator: Arip Rismawan
creator: Krisna Sujaya
creator: Azizah Fauziyah
rights: Copyright (c) 2023
date: 2023-04-01
publication date: 2023-04-01
starting page: 32
ending page: 37

The Effect of Competence and Knowledge Management on Employee Performance
type: item
description: The research was conducted to know the effect Competence and Knowledge Management on Employee Performance At the Indonesian University of Education, Tasikmalaya Campus. The method used is a quantitative descriptive method. The research results show that Competence positively and significantly affects the performance of Administrative Section Employees of the UPI Tasikmalaya Campus. This means that if the competence of employees increases, the performance of the Administrative Section Employees will also increase. Knowledge management positively and significantly affects the performance of Administrative Section Employees of the UPI Tasikmalaya Campus. This means that if knowledge management increases, the performance of Administrative Officers will also increase. Competence and knowledge management have a positive and significant effect on the performance of Administrative Section Employees of the UPI Tasikmalaya Campus. This means that if competence and knowledge management increase, the performance of the Administrative Section Employees also increases.
subject: Articles
  topic: section
subject: Competence
  topic: keywords
subject: Knowledge Management
  topic: keywords
subject: Employee Performance
  topic: keywords
subject: Higher Education
  topic: keywords
subject: Human Resources
  topic: keywords
creator: Peri Herdiyana
creator: Apri Budianto
creator: Ferey Herman
creator: S Nailul Muna Aljamaliah
rights: Copyright (c) 2023
date: 2023-04-01
publication date: 2023-04-01
starting page: 17
ending page: 24

Technopreneurship Development: Entrepreneurship Ecosystem Analysis in Tasikmalaya
type: item
description: Entrepreneurship is currently an interesting topic in academic discussions because it is considered a solution for a country's economic development. However, the entrepreneurship ratio in Indonesia is currently still very low, reaching 3.47% of the total population of Indonesia. This figure is still lower than neighboring countriessuch as Singapore 8.76%, Thailand 4.26% and Malaysia with 4.74%. One area of entrepreneurship that is expected to encourage the business ecosystem in Indonesia is the field of technology entrepreneurship. Technopreneurship itself refers to entrepreneurial practices that focus on the development and application of innovative technology. It involves the process of creating, developing, and marketing technology-based products or services. Currently, the concrete step that is most likely to be taken is entrepreneurship. For this reason, a business development model is needed that is adapted to the needs of the technology entrepreneurship ecosystem in Tasikmalaya.
subject: Articles
  topic: section
subject: Ecosystem
  topic: keywords
subject: Technopreneurship,
  topic: keywords
subject: Tasikmalaya
  topic: keywords
creator: Ismail Yusuf
creator: Tika Annisa Lestari Koeswandi
creator: Azizah Fauziyah
rights: Copyright (c) 2023
date: 2023-04-01
publication date: 2023-04-01
starting page: 25
ending page: 31