The Influence of Product Quality on Woman Fashion Caluellathelabel of Purchase Decision Through Shopee E-commerce

Abstract

The purpose of this research is to determine the influence of
product quality on Caluellathelabel consumer purchasing
decisions. This study uses quantitative data analysis involving
72 samples, namely consumer of Caluellathelabel. The result
of this research is that there is a positive and significant
influence between product quality (X) on purchasing decision
(Y). This is known by conducting a t-test which states there is
positive correlation or significant influence between product
quality on purchasing decision at Caluellathelabel through
shopee e-commerce.