The Implementation of Social Business Model Canvas on Mie Qta

Abstract

The purpose of this study was to to find out how to
implement the social business model for the Mie Qta
business. Mie Qta is a business in the F&B (food and
beverage) industry that has been established since 2018
and is located in the South Tangerang Region. Mie Qta's
initial business model is a general business model that has
been widely used by other businesses. Mid-2020 Mie Qta
began to remodel its business model into a social business
model that started with a collaboration with one of the
fundraiser communities in Jakarta (Goodsforgood) to
raise funds for medical personnel treating COVID-19
victims. Seeing the planning of Mie Qta in implementing
the Social Business Model Canvas, it is necessary to do
research on the social business model that aims to find
out how to implement the social business model for the
Mie Qta business.