Digital Marketing Strategies in Building a Presence on Social Media

Abstract

This study aims to identify digital marketing strategies in
building a presence on social media, determine what
obstacles and efforts to overcome obstacles in building a
presence on social media and the impact of digital marketing
strategies in building a presence on social media. The
research method used is a descriptive qualitative method
with data collection techniques through observation,
interviews, and documents involving business students of
the Social Sciences Education Department, consumers, and
social media users. Data analysis in the study was carried out
in three stages, namely data reduction, data presentation,
and drawing conclusions. The results of the study show that,
first, business students of the Social Sciences Education
Department have used digital marketing strategies in
building a presence on social media through social media
such as Instagram and WhatsApp. Second, business students
experience obstacles when using digital marketing
strategies, namely a lack of consistent uploads due to having
other activities, tight competition, technical constraints, and
low consumer trust. The solutions taken are making a
schedule, maintaining product quality, affordable prices,
using adequate tools, and good communication with
consumers. Third, the efforts made by business students
have yielded results marked by success in increasing sales,
expanding market reach, and building consumer trust.