Social Business Strategy Analysis of Canvas Model (SBMC) Souvenir Bamboo Tasik (Sobat Asik) in Pandemic Time

Abstract

Study this background by the Covid 19 pandemic in Indonesia
which caused problem are you serious appear like decrease
in sales volume good for company big as well as SMEs such
as Bamboo Souvenirs Lake (Sobat Asik) in the city of
Tasikmalaya. Formulas problem in study this is the sales

volume of Bamboo Souvenirs Lake (Sobat Asik) in time Covid-
19 pandemic is decreasing as well as no balanced with

marketing optimally. Destination study this for knowing how
description general and form strategy business Social
Business Model Canvas (SBMC) Bamboo Souvenir Lake
(Sobat Asik) and how formulation the right strategy at the
time Covid-19 pandemic. Method study use method
qualitative descriptive. Primary data obtained from company
internal party buddy Absorbed while secondary data
obtained from multiple data books, journals and bulletin.
Results the research is strategy social business model canvas
(SBMC) can made tool analysis new for social enterprise,
which aims for designing formulation strategy business new
and analyzed with strategy blue ocean for knowing scale
priority strategy formulated business.