The Influence Of Service Quality (Servqual) On Consumer Satisfaction Of Islamic Education Services Business (Pondok Pesantren)

Abstract

This study aims to analyze the index of Bandung City's community happiness to identify and improve the potential of happiness services based on secondary data obtained from the Bandung Opendata platform. The analysis method used is quantitative descriptive using the Pearson correlation test technique through SPSS 26 software to determine the significance of the relationship between aspects that contribute to the level of community happiness. The results of the study indicate that aspects of social relationships, security, family harmony, health, availability of free time, environment, employment, income, education, and housing and housing facilities have a significant influence on community happiness. Based on these findings, service improvement strategies that focus on improving economic welfare, accessibility of health services, and sustainable environmental management are recommended. This study is expected to contribute to policy planning and the development of more effective happiness services in Bandung City.