Reach vs. Engagement: Analyzing Organic and Paid TikTok Strategies for School Promotion. Indonesian Journal of Digital Business, [S. l.], v. 6, n. 1, p. 37–47, 2026. Disponível em: https://ejournal-tasikmalaya.upi.edu/ijdb/article/view/359. Acesso em: 5 sep. 2026.