AI-Powered Personalization and Privacy Concern as Drivers of E-Loyalty: The Mediating Role of Online Trust in TikTok Shop. Indonesian Journal of Digital Business, [S. l.], v. 6, n. 1, p. 81–93, 2026. Disponível em: https://ejournal-tasikmalaya.upi.edu/ijdb/article/view/153. Acesso em: 4 nov. 2026.