An Evolution of A 30 years of Cross-Cultural Marketing Research for Small Medium Enterprises: A Systematic Literature Review. A Social Science and Entrepreneurship Journal, [S. l.], v. 5, n. 2, p. 52–63, 2025. Disponível em: https://ejournal-tasikmalaya.upi.edu/asset/article/view/95. Acesso em: 22 jul. 2026.